Whether you’re trying to reach out to your consumers, keep in touch with your employees, or strengthen ties with your vendors, text messaging (or texting) is a great way to do it quickly and directly. SMS allows businesses to engage with individuals in a highly personalized and responsive fashion; no other communication channel gives such proximity between a brand and its customers.
- It’s simple; almost everyone can text message.
- It’s inexpensive: sending a text message often costs just a few cents.
- It’s speedy: on-demand service ensures prompt delivery.
- It is compatible with both standard and advanced mobile devices.
- It can be done incognito, so individuals may communicate while watching TV or eating dinner with friends.
- Short Message Service (SMS) is private, safe, and cheap.
Furthermore, research shows that SMS may be up to 8 times more efficient than emails in attracting clients’ attention. When utilized for redemption, data collecting, and brand awareness, SMS service provides an engagement rate that is six to eight times greater than merchants typically obtain through email marketing.
Table of Contents
1. Mobile Advertising
These days, more people than ever before are devoting lengthy periods of time to their mobile gadgets. There are already more mobile devices (7.8 billion) than people (7.1 billion) in the globe, and this ratio will only widen as time goes on. As a result, marketers are implementing standards to ensure they are meeting their clients where they are. This is why including mobile marketing in a marketing plan is so important nowadays.
Simply said, mobile marketing is.
According to Andreas Kaplan, “mobile marketing is any marketing activity undertaken over a ubiquitous network to which customers are continually linked using a personal mobile device.” That’s why it’s so important for businesses to embrace mobile marketing, which enables them to have two-way conversations with consumers through their phones.
How it works.
Simply. Advertising campaigns targeted towards mobile devices, such as smartphones and tablets. Since there are so many different kinds of mobile applications, websites, and social media channels, mobile marketing campaigns may take on a wide variety of visual shapes. Of course, mobile marketing is really just mobile advertising. Mobile marketing include not just mobile ads, but also content marketing, native advertising, social media networking, contextual marketing, and short message service (SMS) marketing.
Why Use Mobile Marketing?
Websites nowadays must be mobile-friendly and responsive if they want to effectively reach customers in today’s market. If not, you may as well not be here.
The influence of social media has grown significantly in recent years. Until 2019, social networking is expected to increase by a factor of ten, according to some estimates. This would put its current share of mobile data traffic at over 10%. The primary potential for marketers is a move toward mobile engagement, as stated in the eMarketer research “Social Media Marketing On Mobile Devices: Turning Challenges Into Opportunities.” Users who use social networking sites via their mobile devices not only log in more often but also spend more time there. Therefore, it’s essential for mobile marketing to integrate heavily with social media.
2. Marketing Via SMS
Using a short message service (SMS) is crucial in mobile advertising. It was in the early 2000s that the practice of advertising by text message (SMS) really took off. This kind of advertising disseminates advertisements and other promotional materials by text message. A well-crafted text message may swiftly and effectively disseminate information about a sale, a new product, or the firm itself to a huge number of recipients.
SMS messages are very effective since they are typically viewed within 4 minutes. Not only that, but research also shows that 95% of text message coupons are used within the first 5 minutes. Other studies have shown that SMS is the most effective mobile engagement medium due to its high read rate of 98%.
With the establishment of clear regulations and an opt-in policy for subscribers, SMS marketing has matured into a legitimate kind of advertising. Those who want to get these alerts must opt-in to do so. Each consumer must provide explicit permission for the business to send him text messages on his mobile phone, making SMS marketing a kind of permission-based marketing. Every SMS that is sent out must conclude with an “opt-out” option for the recipient to cancel future messages. Any company engaging in this kind of advertising must provide its clients the option to unsubscribe from receiving SMS messages at any time.
Promotional Benefits of SMS
There are a number of benefits to SMS marketing:
- Using short messaging service (SMS) marketing, businesses may quickly and easily communicate with their entire client base.
- SMS marketing is efficient in both time and money since a single message can be sent to all customers.
- Brands may get close to their consumers on a personal level via text messages by using the customers’ first names and other identifying information.
- The response rate for marketing campaigns that employ short message service (SMS) ranges from 15% to as high as 80%.
- Once you’ve been given the green light to get in touch with your customers. You’ll need to narrow down your audience and message. It’s no secret that targeting is the most important part of any marketing plan, and SMS marketing is no exception. Knowing what you want and who you want to talk to is essential for this. Conversely, if you want people to take action, you need to make sure your message is well-written and includes an effective call to action (CTA).
3. Mass Texting
After everything that has been said about SMS and the efficacy of SMS marketing. The issue of what constitutes the simplest and most successful means of effectuating SMS marketing must be answered. With the aid of BULK SMS. An SMS marketing campaign may be executed quickly, cheaply, and efficiently with the use of a service called bulk SMS.
Sending out mass text messages is the most convenient method to keep in touch with consumers and alert them of any updates to your business or products. This is a great approach to reaching a wide variety of potential buyers. You may send out mass text messages to practically any mobile phone in the globe using bulk messaging.
Advertisements, alerts, stock market data, weather reports, news headlines, mobile banking, transaction details, and much more may all be sent to clients using a bulk SMS application. The procedure is automated after you’ve chosen the correct SMS campaign tool provider and entered the mobile phone numbers, bespoke text, and individual recipients (if applicable). If you pick Guni as your supplier, for example, and provide us with the aforementioned information. We will handle the whole message management procedure and the outcomes. Direct marketing, email marketing, newsletter advertising, and even SMS newsletters are all perfect uses for bulk SMS.
Why and how does Bulk SMS work?
An effective mobile marketing campaign requires the following preparations:
A bulk SMS app is what you need.
- Pick some random digits from your phone book or address book.
- Create a one-of-a-kind SMS message (s).
- Pick Specific Recipients (if any).
- Establish a time and date to send out SMS messages.
- User data from mobile devices may be filtered using several parameters (gender, age, place of residence, etc.).
- Follow up with a fresh campaign based on the results of tracking how quickly conversions are happening.
In any case, that’s all there is to it! According to the aforementioned data, 98% of all texts are read. This makes texting a very efficient means of communication. Get in touch with Guni SMS Gateway now to find out more about SMS marketing, SMS campaigns, and our SMS campaign software.