We all know Salesforce as the platform that can help you streamline your workflows and operations to boost your sales, but that’s not just the only thing it does. Many users make the mistake of realizing the potential of Salesforce to improve marketing strategies as well. Salesforce can be easily integrated with the marketing automation tools that you’ve been using internally, thus improving your data access and making more successful strategies that could bring results.
Whether it is for running your social media campaigns or strategizing your email campaign for customers, you probably have been using multiple applications to manage it all. But sometimes, even working across multiple applications can be a tough task. On top of it, leaving the org to look for data in other applications could be very time consuming and frustrating if you are a Salesforce user. That’s where you need to consider integrating those applications with Salesforce to ensure that all your data can be accessed within the org and you can easily analyze and run campaigns to get better results.
In this blog, we’ll be talking about such marketing applications that you can easily integrate with Salesforce to boost productivity.
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Salesforce Integrations for Marketing Teams
Here, we have listed some of the most important and popular Salesforce integrations that could change the way marketing teams work and can increase their efficiency.
If you’ve been using Salesforce for some time, you’d be aware of Pardot, the Salesforce native tool for marketing automation and lead generation. It’s an incredible tool that helps companies achieve B2B marketing automation, run targeted email campaigns, and improve lead nurturing. It even allows users to add scores to leads on the basis of their priority and likeliness of closing, with the ability to track them.
No wonder, Pardot is a great tool in itself, but handling data over it separately can be a task. Considering Pardot Salesforce integration can be a great way to maximize productivity over Salesforce. The integration will enable you to can share and access more actionable data between the platforms.
This will help you to understand your target audience in a better way while ensuring that you can conduct effective marketing communications and strategies. With this integration, teams can easily access the data within Salesforce to understand leads better and interact with them, thus increasing the chances of conversions.
One cloud-based platform that has been used by marketing teams around the world is ActiveCampaign. The tool has been working as an effective source to generate customer experience automation. The reason behind its popularity is its effectiveness in combining sales, CRM, email marketing, and marketing automation capabilities, providing customers with a 360-degree view of customers and their journeys.
Considering the integration of Salesforce with ActiveCampaign will enable you to automate experiences through multiple marketing channels that you’ve been using. This will enable the team to increase their productivity and manage the customer lifecycle through a single platform.
Once you have conducted the integration, the data in both platforms will keep updating in real time, thus enabling an automatic synchronization between the leads and contacts. It also provides you the capability to send Salesforce leads and contacts into the automation flow of the marketing email, thus enabling track engagement with prospects.
For marketing teams, when the idea is to automate email campaigns and marketing communications, Mailchimp is always the first choice. Mailchimp provides users with an AI creative assistant and in-built templates, enabling even non-technical teams to access the platform and create engaging designs.
Mailchimp gathers data and evaluates it to understand how emails are performing. But to save time, you can consider Mailchimp Salesforce integration, which will enable you to pass your sales contacts and leads to Mailchimp, targeting those contacts and leads with specialized content in emails.
The integration can enable the marketing team to upload subscribers and set up emails from your Salesforce leads. It even allows you to sync your different audience segments and view reports, campaign activity, and performance within your Salesforce org.
HubSpot has been very popular among marketing teams, enabling businesses to effectively manage their inbound marketing activities. With HubSpot, you can easily track the information related to your leads, tracking all your online activities, thus enabling you to analyze the data and run effective campaigns. The tool even allows the marketing and sales team to achieve effective collaboration and generate more leads.
With HubSpot Salesforce integration, you can easily synchronize your data and achieve consistency between sales and marketing teams. The integration allows you to send lead data automatically, which can be in any form, like form submissions, email opens, website activity, and lead scores.
The details captured through this effective synchronization would enable marketing teams to personalize emails, efficiently segment your customers, and send emails on behalf of the sales representative of a particular lead. As any sales representative plans on closing a lea, Salesforce will send data about the revenue to HubSpot from closed-won opportunities, enabling the user to tie the real revenue to the respective marketing campaign.
Marketo is a customizable platform highly used for marketing automation, enabling users to automate marketing campaigns across different channels. The platform enables reps to customize customer journeys on the basis of the data collected by them. You can make your marketing with the tool even more efficient by integrating it with Marketo.
With the help of Salesforce and Marketo integration, it becomes easier for teams to identify opportunities that can bring in more revenue and focus on them. You can efficiently rank customers on the basis of how likely they are to convert. It even gives you an idea about the opportunities that you should prioritize for better marketing results.
After you’ve integrated Salesforce with Marketo, it will give you access to a dashboard through which you can track leads that are the most promising ones. You can also easily track the lead behavior and their buying intent, thus helping the marketing team to turn insights into respective actions, all from within Salesforce.
Boost Your Marketing Efforts with the Best Salesforce Integration Services
Salesforce integrations can add new capabilities and valuable features to your marketing campaigns that could make them more efficient and give you better results while enhancing the Salesforce experience. Syncing the tech stack that you’ve been using for effective marketing would simply enable you to find suitable ways to understand your audience better and connect with them easily. That’s all possible with Salesforce integration, which will give you better access to all the data associated with your customers across multiple platforms.
Salesforce integration is the key when it comes to bringing your siloed marketing data together to understand customers better and run personalized campaigns for better results. Improving your marketing campaigns depends on how conveniently you store and access your customer data. Integrating your marketing tools with Salesforce could all be enhanced easily.
Next, you need to get along with reliable Salesforce integration experts who can help you integrate your marketing platforms with Salesforce. 360 Degree Cloud is your team to rely on when you want to bring your siloed marketing data together and access it all within Salesforce.