Whiteboard animation has the power to hook the audience, similar to many other types of explainer videos. If you do not believe it, you may search for videos in this format and watch them. It will let you realize the effectiveness of visual content in this form. Besides, there is a psychology behind whiteboard explainer videos that make them captivating and attention-grabbing. We shall also reveal to you in this post how powerful they are psychologically.

The Power of Whiteboard Explainer Videos

Whiteboard explainer videos can break down complex concepts into easily digestible pieces of information. They have the power to do that via addicting, entertaining, and engaging animations. However, you may wonder what exactly a whiteboard explainer video is.

Whiteboard videos are a specific style of explainer videos that employ images, diagrams, and words. Additionally, the animators depict all of the aforementioned elements on a virtual whiteboard with the aid of vectors and animations. This is how these videos look like.

Furthermore, the main goal of whiteboard videos is to help viewers easily digest complex information. For this purpose, educators and businesses alike use whiteboard explainer videos to visually demonstrate a spoken-word script.

The drawings on a virtual whiteboard bring universal symbols and images to life. It also strengthens the delivery of the core message to the audience. Hopefully, you understand now how professional whiteboard animation is very powerful when it comes to conveying complex information.

The Study by Richard Wiseman Revealing the Potential of Whiteboard Videos

Richard Wiseman, the professor (psychologist) studied the effectiveness of two video types, including talking head and whiteboard videos, for learning. He randomly split 2,000 members of the study into two groups.

The first group in the study watched a talking head video with academic research on the psychology of change. The other group watched the same video in the format of a whiteboard explainer or animation video.

Richard Wiseman asked each group to recall information from the videos they watched with their level of entertainment. It is what the professor revealed from the study:

66% of viewers were more likely to share a whiteboard video.

15% viewers retained more information from a whiteboard explainer video.

Whiteboard explainer videos were 33% more entertaining.

These findings confirm whiteboard videos that offer viewers a multisensory experience are more effective than talking head videos. Now, the question stands: What makes whiteboard videos psychologically satisfying and engaging?

Whiteboard Videos Are Engaging

Harvard University inspected the use of immersive interfaces for learning and engagement. Moreover, Christopher Dede was the author of that study. He discovered from the study that viewers dive more into virtually immersive experiences, such as whiteboard videos.

Moreover, whiteboard explainer videos provide viewers with an auditory, visual, and demonstrative experience. As a result, viewers find these video types more interesting and engaging, plus help them easily recall information.

Contrarily, viewers struggle to recall the information from videos when they lose their focus watching them. It unveils that videos that can captivate the audience help them easily retain information, unlike boring videos.

Unveiling the Psychology behind the Effectiveness of Whiteboard Videos

The Best Whiteboard Animation employs “Richard Meyer’s Principles of Multimedia Design,” which also makes them effective. Further, the key principles that make whiteboard videos psychologically effective are the following:

The Coherence Principle:

Whiteboard videos omit inessential words, images, and sounds, to lessen the cognitive load. As a result, viewers focus on the information that they deliver. Furthermore, demonstrators accomplish that through black and white drawings, in addition to limited on-screen text.

The Signaling Principle:

The use of different color markers, such as red, on a virtual whiteboard helps presenters highlight important terms and facts. Further, it guides viewers to receive important information when the hands draw novel content.

The Redundancy Principle:

It entails the use of audio and visuals without the repetition of information as text on the screen. Whiteboard videos also stick to this principle because our brain pays less attention to redundant information.

Spatial Contiguity Principle:

It means the placement of words and pictures together on screen to build a relationship between ideas. It is also what whiteboard videos utilize to increase recall and engagement.

These are the main principles that whiteboard videos employ, which allow them to captivate the audience and retain viewers’ attention.

Whiteboard Explainer Videos Put Viewers in a Good Mood

Whiteboard animation captivates the viewers’ attention with a child-like appeal that other video types struggle to accomplish. Videos in this style can immediately put viewers in a comfort zone.

Put differently, whiteboard explainer videos put viewers in a good mood. Not to mention, you can do anything better in a good mood, such as learning, working, and thinking. Despite the friendly appeal of whiteboard videos, they are also professional.

Businesses also invest in whiteboard videos because of their friendly complexion and professionalism. These videos hit viewers on the unconscious level and make them feel good with the release of “dopamine” in their brains. Besides, dopamine is a chemical that makes us feel good.

Uses of Psychologically Satisfying Whiteboard Videos

Now you know a lot about psychologically satisfying whiteboard explainer videos. It is time you know the diverse uses of these videos. Both educators and businesses create whiteboard videos for their own reasons.

Educators create whiteboard videos for educational purposes. In addition, businesses capitalize on whiteboard videos to promote their products and services.

Moreover, educators and businesses often invest in these videos because of their power to deliver complex information effectively.

Conclusion

Whiteboard animation has the power to captivate the audience. You can easily convey complex concepts into digestible pieces of information with whiteboard videos. Richard Wiseman, the professor and psychologist, revealed from the study that whiteboard videos are more effective than talking head videos. Whiteboard explainer videos are captivating and help viewers easily retain the information after watching them. They employ Richard Meyer’s Principles of Multimedia Design,” which makes them psychologically effective. Four of those principles include Coherence, Signaling, Redundancy, and spatial Contiguity. Lastly, whiteboard videos release dopamine in the brain, which makes viewers feel good while watching these videos.

Frequently Asked Questions

Are Whiteboard Videos Effective

Whiteboard videos are effective video types that make viewers easily digest complex information, provided that you create them well. Besides, these videos also stimulate our audio and visual intelligence, in addition to our kinaesthetic sense to some degree. It also aids these video types in effectively delivering the message to us.

Is Whiteboard Animation Outdated

Whiteboard animations are not outdated; for the same reason, businesses, in particular, use them to promote their products and services. They also have the edge over many other video types because of their ability to communicate complex information effectively. Thus, they are not obsolete.

What Are The Benefits Of Whiteboard Animation

Noticeable benefits of whiteboard explainer videos include the following:

They communicate information, such as data, in a meaningful and interesting manner.

In addition, they effectively promote products or services.

Further, they allow you to share your origin story in a fascinating way.

Moreover, they can fascinatingly instruct your employees and customers.

They also stimulate viewers to take the right action.

What Are Whiteboard Animation Videos Used for

Whiteboard videos are used for a range of purposes, such as promoting a product, communicating complex ideas, and more. Whatever the purpose business may use these videos, they captivate attention and help viewers easily retain the information.  

How Long Should a Whiteboard Animation Video Be

It is best that you aim for around a 90 seconds video if you choose to create a whiteboard animation video. It is because the attention span of the audience is short these days. Thus, keeping your whiteboard explainer video short is meaningful.