Search Engine Optimization (SEO) could sometimes be a straight road, but sometimes a road full of twists and turns. These turns can confuse SEO marketers that could take them off the track. However, regular website SEO monitoring is influential in preventing such consequences.
Website auditing saves your previous efforts of achieving a specific position in SERP rankings. Furthermore, it becomes a lot easier to find loopholes and lay down effective SEO strategies.
Here, what matters the most? Framing SEO strategy paves the way for a clear roadmap to determine your optimization planning and implementation. Let’s cover the major metrics to track SEO performance.
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What are the essential elements to track SEO success?
SEO can make or break your website. A minor error in website optimization may take several weeks to get rectified. So, finding and fixing it asap is the best solution. These are the points:
Watch keyword rankings
Keywords spread throughout the web pages. It starts from URL, meta description, schema markup, website titles and goes till heading, subheadings, image alt text.
How do search engines filter out relevant websites for search results? They match search intent with the keywords. So, you can see the keyword rankings with tools like Ahrefs, Link assistant, SEMrush, etc.
The combination of keywords governs the search intent. Check the type of keywords, short, medium, to long-tail keywords. Long-tail keywords are more specific towards their target, and they attract more potential clients to the website.
Number and Quality of Backlinks
Backlinks are the popular votes that indicate to search engines regarding your credibility. For some marketers thing that matters is the number of backlinks. No doubt, number matters! But, the quality of backlinks surpasses the number. How? Google see from which source you’re getting the backlinks.
Higher authority websites improve your indexability. Many backlink checkers are available online like Moz, Majestic, LinkMiner, BuzzSumo, and others.
Organic traffic to the website
More organic traffic to websites is an indicator of a successful SEO strategy. Several types of traffic exist on the website.
- Direct Traffic
- Organic search visitors
- Referral Traffic
Governing how many organic visitors are you getting is necessary to figure outperformance of an SEO campaign. SEO monitoring tools are a readymade solution to track organic traffic. They provide to select from which channels you are getting traffic from. Also, an SEO company in India gives you time to time data on organic traffic and track overall SEO.
Least performing pages
Many types of web pages might exist on a website. Web pages higher in demand invite more traffic. On the other hand, pages that get buried deep down take a toll on your website rankings. There could be n number of reasons for that.
- First, you haven’t updated it for long.
- Second, information on the page is obsolete and not relevant anymore as per your niche or industry.
- Third, broken links exist.
So, monitor your least-performing pages to develop a worthwhile SEO strategy. Filter out these pages using a tool like Google Analytics. And choose the category from least to high performance. Then, fix the errors to boost SEO performance.
Monitoring conversion rate
The ultimate goal of any business through a website is to have an optimal conversion rate. Checking conversion rates helps you realign your SEO efforts.
Optimize pages giving more conversion ratio by internal linking. Also, link-building strategies like guest blogging, resource link building, social media posting, local SEO can boost these pages.
Google Analytics provides the options to set your conversion rate goals. Select Settings, admin, and then goals. It will enlist the probable reasons for the low conversion ratio. Similarly, it will tell you what are the lagging points in a page.
User behavior Metrics
Users are the pivotal point in the SEO game. If users are not happy, what to talk about rankings and conversions. But, how will come to know about whether customer behavior. There are:
- Bounce rate
- Time spent per session
- Number of pages visited
- Time spent on page
- Customer repetition rate
Next, you need to know what are the factors that affect user behavior. The most important ones are:
- Page speed
- Illustrated Call to the action part.
- Website Navigation.
- Customer engagement.
- Readability index.
Tracking mobile traffic
Indeed, Google counts mobile traffic on your website as an important ranking factor. It comes under Mobile-first indexing. SEO tools come with the option to select a preferred device. Lower mobile traffic is an alarming signal to improve mobile indexability parameters like:
- Mobile speed
- Mobile-first website or Responsive website
- Minimum CSS/ HTML code
In the end, tracking website performance is no big deal if done consistently. But, if optimization errors keep on collecting, it becomes almost impossible to fix them.
Keeping a check on user experience is necessary for getting a higher conversion ratio, more revenue, and improved online visibility. Also, observing the latest trends in the market will help you think of innovative keywords to attract more traffic and conversions.