Why is Mobile App Development important for Business Growth?

From being a novel communication device, the mobile phone has undergone amazing technological advancement in the past couple of decades to emerge as the most important communication, information, and business gadget. Today, we have more people using mobile devices and connected to the internet than there are from desktops and laptops. Communication and connectivity have never been this excellent ever in the entire history of humankind and it does not seem to be stopping in the near future.

Just last year, Google introduced mobile-first indexing changes to its search and ranking algorithm. What does this mean? It means that Google is now going to crawl and index a website as per the mobile version rather than desktop/laptop. To give a perspective about how big the world of smartphones and mobile connectivity is, we present you with the following statistics.

All over the world, there are more than 3.5 billion smartphone users

On an average, in the US an adult spends around 3 hours on their smartphones and mobile devices

Around 70% of people rely on customer reviews than an in-store assistant to decide whether to make a purchase or not

52.6% of all global web traffic comes from smartphones and mobile devices

Nearly two-thirds of global internet users have mobile shopping applications on their smartphones

The number of mobile app downloads is expected to be 258.2 billion by 2022

Just by looking at the sheer size of the market, the importance of mobile app development in business cannot be ignored.  Mobile applications have changed the way entrepreneurs and companies conduct their business. These smart apps have made it easier for customers to know about a particular business and the information is transmitted with the speed of light. Mobile applications are a crucial means of marketing for businesses to expand their reach to a wider audience and grow their global footprint. This is the reason as to why so many businesses are embracing this technology so they can further attract & engage their customers to get solid insights as to how their business is performing so as to bring about an improvement for better customer experience.  Be it a startup or an established business, mobile applications and iOS app development have become a necessity. As an entrepreneur and business owner, you simply cannot afford to ignore its benefits and lose out on potential business. Let us look into the main reasons which make mobile app development vital and important for business growth and expansion.

Direct Customer Engagement

This is one of the most important features of mobile apps that has helped businesses to grow and diversify themselves. Mobile apps help in establishing a direct communication and marketing channel between companies and their customers, making direct and effective communication possible. With the help of your mobile app, you can send instant push and in-app notifications to all of your customers and keep them updated on a regular basis. Notifications carry important and relevant information about your business and by letting your customer know, they might end up visiting the latest offerings and help increase conversions. The demand for application developers like iOS developer or android have increased in the past couple of years who are helping companies to grow their business.

Revolutionizing the Retail Experience and Cost Effectiveness

Mobile applications have truly revolutionized and transformed the retail industry and shopping experience. They help businesses and retailers to remain ahead of their competition by delivering and truly customized and unique customer experience. As mobile applications drive the digital mode of business, it invariably cuts down your store and other manpower costs, helping you to increase profit margins. There are so many businesses all over the world that are solely based on mobile applications. By cutting down the operating costs of running an offline store, these businesses are able to provide excellent customer experience at very nominal costs.

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